WORKSHOP AGENDA
SALES STRATEGY & EVENT DESIGN WORKSHOP - DAY 1
Morning Session - 10am to 12pm
Sales Strategy: During this interactive class you will learn the sales strategy that Sarah Campbell has used to build Intrigue into a multi-million dollar design firm
Lunch: 1pm - 1:30pm Provided by Intrigue
Afternoon Session: 1:30pm to 3:00pm
Event Design: Learn to design well styled weddings while adding this service to your offerings as an added revenue stream of $20k+ annually
INSTALLATION WORKSHOP - DAY 2
Morning Session - 9am to 12pm
Mechanics: Luxury designs require more than just beautiful blooms. During this part of the workshop, you will learn about the elements that go into creating a polished, over-the-top wedding look with simplified techniques that are easy to follow.
Travel, Packing and Prep: Each installation requires a unique handling to assure prompt installation and to assure the design is completed on time and with minimal disruption to the venue. This might be the most important piece of the installation puzzle!
Design 1: Our first design will allow students to work independently on an installation that requires extended life with a focus on traditional hydration methods.
Design 2: Our second design of the day will focus on alternative hydration methods (for example: foam free).
Lunch - 12:30pm to 1:00pm Provided by Intrigue
Afternoon Session -12:30pm to 3:00pm
Design 3: Our final design is a budget-friendly installation that can be seamlessly incorporated into any wedding budget.
Staffing: During this session, we will break down the most effective strategies for hiring, managing, and maintaining a team of support staff.
Pricing & Organization: The most difficult part of these large-scale designs is understanding ordering, organizing and pricing. Guessing on any of these topics could lead to some very expensive mistakes! You work too hard to not make a great profit, and that is precisely what we will be focusing on.