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Business Intensive - 2018 Tour

Business Intensive - 2018 Tour



I am headed to all 50 states over the course of the next year on a mission to help build community and bring success to my flower friends. You may have started as a hobbyist and now your business is growing. It is time to get the business side of your business set up for success!  

FEE: $299 

(scroll down for a complete listing of states and dates)


This workshop is in response to those of you looking for business education that focuses specifically on our unique wedding floral industry.  We are creatives, however, what we experience in the course of running our businesses is much different than the average creative.  We work with a perishable product in a fast paced environment that requires organization, patience and a lot more than just luck. If you are looking to start your floral business or feel that you started without a firm structure this event is for you.  This is a floral workshop, but, we will not be touching flowers.  This is all about business with focus on processes and procedures to help maximize profitability and ease the stress through organization. We are in this business because we love it and in order to stay in business we need to generate income that excites us.

 A comfortable income and emotional state is not only attainable, but, expected in this line of work. This industry is far too difficult to settle for anything less. I also know that if you are like I was when I started, funding is tight in the beginning and although you want to dream big it is hard to come up with big dollars to invest in education.  So, I have trimmed out all the fluff and created an event that truly is business focused with the intent of propelling your business to the next financial level.  In doing so I have condensed out 2 day class to maximize our time together.

When developing this class I thought of the struggles that plagued my early years as a Wedding Florist. I thought of the money I wasted advertising in the wrong places. I thought of the challenge that came with pricing and the painful memories of all those weddings that I under-priced and lost money on. I thought of the overwhelming anxiety that overtook me every week as I struggled to find staff for my weddings. I remembered the loneliness I felt not knowing who to turn to for support and having to figure out my business strategy all alone.  There was no one around me that was open to helping. I was on my own and it was hard. I want to help with these struggles and relieve the stress that running your floral business has created. I want you and your business to be running so smoothly you can spend your time doing what you LOVE! Doing what you want to be doing creating beautiful floral designs. I want to alleviate your struggle with running a financially and emotionally successful business.  You are not ALONE and I am coming to visit! 



Morning Session 
Setting Policies, Procedures and Workflow
9:00am to 12:00pm 


Ordering: Streamlining your flower ordering process to assure proper quantities and delivery schedules eliminating last minute trips to the wholesaler and improving quality

Hardgoods: Creating “pull sheets” and schedules to eliminate over ordering and costly rush order

Workflow: Developing a weekly system to keep your business moving, easing stress and the need to micromanage 

Organization: Tips and Tricks to keep your work-space organized and make the most of your time on your design floor

Recipe Building: Increase profitability through organized recipes and thought out designs

Profitability: Customizing a price structure to fit your business and project you for success (not everyone is priced the same)

Cash Forecasting: Assuring your can sustain your business year round

Staffing: Hiring, retaining and contracting seasonal/freelance help

Success: Identifying what success means to you and positioning your direction toward your vision. (Is your success financial freedom, more time with family, being seen as a leader? Whatever your success vision is we will help you identify it and help you work to achieve it)

1:00pm - 2:00pm LUNCH: Bring a bagged lunch we have a lot to cover and may end up working through lunch. This day is all about being productive and maximizing our time together.

Afternoon Session
Contracts, Branding, Marketing, Selling  
1:00pm to 4:00pm 


Contracts: Customizing your documents to reflect your brand and specific needs to protect your business

Branding: Identifying your market and claiming your space in the floral industry

PR Firm: Mastering your own Public Relations 

Proposal Presentation:  Creating a proposal method that speaks to your ideal client

Selling: Developing skills to sell the designs you are dreaming of 

Networking: Creating a strategy to make the most out of your time and turn social hours into profit generating experiences

Creative Advertising: Understanding the mind of your client and marketing to them in a new way

Goals: More than just setting goal. Developing a projection and accountability to achieve your goals




*ALL payments are non-refundable. However, they are transferable to another attendee for the same event.


Hotel, Ground and Air Travel is not included.  Lunch Not included

*Meeting location in each city/state will be released after registration is completed aprox 60 days prior to class

Birmingham Alabama Tuesday, January 9, 2018
Homer  Alaska Tuesday July 23, 2019
Phoenix Arizona TBA
Little Rock Arkansas Tuesday, January 23, 2018
Los Angeles California Tuesday, January 30, 2018
Denver Colorado Tuesday, June 12, 2018
Hartford Connecticut Tuesday, June 19, 2018
Miami Florida Tuesday, March 13, 2018
Tallahassee Florida Tuesday, February 27, 2018
Atlanta Georgia Tuesday, March 6, 2018
Honolulu Hawaii Tuesday, July 31, 2018
Boise Idaho Tuesday, August 14, 2018
Chicago Illinois Tuesday, March 27, 2018
Indianapolis Indiana Tuesday, April 3, 2018
Des Moines Iowa Tuesday, April 10, 2018
Kansas City Kansas Tuesday, April 17, 2018
New Orleans Louisiana Tuesday, December 18, 2018
Portland Maine Tuesday, May 8, 2018
Annapolis Maryland Tuesday, May 1, 2018
Boston Massachusetts Tuesday, May 22, 2018
Detroit Michigan Tuesday, May 15, 2018
Jackson Mississippi Tuesday, November 20, 2018
St. Louis Missouri Tuesday, November 27, 2018
Lincoln Nebraska Tuesday, July 3, 2018
Las Vegas Nevada Tuesday, February 20, 2018
Trenton New Jersey Tuesday, July 24, 2018
Santa Fe New Mexico Tuesday, December 11, 2018
Albany New York Tuesday, August 7, 2018
Raleigh North Carolina Tuesday, February 6, 2018
Bismarck North Dakota Tuesday, August 21, 2018
Columbus Ohio Thursday, February 15, 2018
Portland Oregon Tuesday, September 11, 2018
Philadelphia Pennsylvania Tuesday, September 25, 2018
San Juan Puerto Rico Tuesday January 8, 2019
Providence Rhode Island Tuesday, July 17, 2018
Columbia South Carolina Tuesday, October 2, 2018
Nashville Tennessee Tuesday, October 16, 2018
Houston Texas Tuesday, October 23, 2018
Salt Lake City Utah Tuesday, October 30, 2018
Richmond Virginia Tuesday, November 13, 2018
Seattle Washington Tuesday, August 28, 2018
Charleston West Virginia Tuesday, September 4, 2018
Madison Wisconsin Tuesday, December 4, 2018
Cheyenne Wyoming Tuesday, September 18, 2018


Want to learn even more? Join us for a full day of hands on Floral Design as well. Floral Design workshop is hosted the day prior to the Business Intensive in each state. Learn more at


*Only 1 discount code may be used for any class, workshop or product download.

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