Luxury Wedding Design Workshop - 2023 Tour - RICHMOND

• Social Media Masterclass - March 20th, 2023 (10am - 4pm)
• Luxury Wedding Design Workshop - March 21st, 2023 (9am -3pm)
• Bundle (Both Classes): March 20th & 21st, 2023

WHERE:
The Estate at River Run
2421 River Rd W, Maidens, VA 23102

Are you ready to level up your luxury design business? If you are struggling with less-than-exciting floral budgets and can't seem to break out of the rut of basic brides and unfulfilling designs, then this class is for you. During this full-day, hands-on class, you will design side-by-side with me as we create an Intrigue-style weddingscape featuring a luxury bouquet demonstration, lavish centerpieces, tablescape design, and a light introduction to large-scale floral installations! We’ll delve into the floral design process from start to finish, from prepping the blooms to creating recipes, transporting the flowers, completing your day-of designs, and more. You will leave this workshop armed with the confidence, knowledge, and skills to turn a simple wedding budget into a luxury experience and become a hero to your clients! This floral design workshop will ensure that you have everything you need to achieve success in the wedding and event industry. After this workshop, you will have the skills needed for your calendar will be booked solid with the lavish weddings that you dreamed of when started your business in the wedding industry.

Bouquet Demonstration: We'll start off with a blossoming bang as we jump right in with a luxurious bridal bouquet. We'll walk through the bouquet design process from mechanics to flower choices, to design techniques and finishes to catch attention and set trends.

Tablescaping: Luxury designs require more than just beautiful blooms. During this part of the workshop, you will learn about the elements that go into creating a polished, over-the-top wedding look that high-end guests will love.

Centerpieces: Luxury isn't one-dimensional! Throughout this portion of the workshop, you will learn to create centerpieces that encapsulate the luxury experience through all layers of design. Expect large-scale flowers on the tabletop, spilling over with beautiful blooms!

This is a great time to get to know your fellow designers! This is an awesome place to connect with people who share your passion.

Statement Pieces & Introduction to Installations: Every high-end wedding has a statement piece. These are the pieces that catch attention and get people talking. You will learn to design these eye-catching creations that build word-of-mouth advertising within the luxury wedding community.

At the end of each workshop, designs will be transformed into a spectacular editorial display captured by Styled Shoots Across America as well as the Intrigue Media team. Designers will be provided access to content for use on social media and for portfolio-building purposes. This is a spectacular opportunity to experience luxury wedding design from the early stages of design through to the finished product. Designers can anticipate 100+ images from each workshop.  

-------------------------------------------------

Want to check out the other cities we are visiting

on the 2023 Intrigue Across America Tour?

1/17 - Atlanta, GA

1/24 - Miami, FL

1/31 - Houston, TX

2/7 - Dallas, TX

2/21 - Los Angeles, CA

2/28 - Phoenix, AZ

3/21 - Richmond, VA

In 2023, the Intrigue Team is going on tour from coast to coast and bringing all of our social media and marketing strategies with us! Social media marketing has been the key to Intrigue's rise as a leader in the wedding floral industry, and we are NOT keeping our strategies secret. 

 

This course is built to propel your business to the next financial level by delivering transformative marketing education that focuses on social media in a way that speaks specifically to unique wedding industry experiences. We are creatives; however, what we experience in the course of running our businesses is much different than the average creative. We work with a perishable product, in a fast-paced environment, that requires organization, patience, procuring clients, and a lot more than just a bit of good luck! We need to approach our marketing with intent and strategy in order to continue to grow. The marketing world is changing faster than ever before, and staying current is vital to business security. 

This is a wedding-focused class, but we will not be playing with flowers, tablescapes, or big beautiful parties. We will be concentrating fully on our businesses. Being able to conceptualize and create amazing weddings is only a small cog in the wheel of wedding industry success. Our businesses are built on marketing! Without having the transformative techniques and most efficient strategies to power our designs, the longevity of our businesses suffer, and profits fall flat. We are in this industry because we love it, and in order to stay in business, we need to generate income that excites us!

This in-person course is a power-packed session full of the strategies Sarah has used to build her brand, as well as what she uses during the Private Social Media Mentoring Program which is priced at $15,000. During the group class, you will not have the luxury of having Sarah implement the strategies for you, but you will get all of the proven strategies, experience, and insight all compressed into one intensive day. This class is for those of you who are ready to make big changes in your business.

When curating this course, I thought of the struggles that plagued my early years as a wedding florist: money wasted advertising in the wrong places, the trial-and-error of learning how to build a marketing strategy that worked for my niche, endless hours squandered trying to figure it all out, the overwhelming anxiety that overtook me as I struggled to find the right clients. I thought back to the pain of having to figure out my marketing strategy all alone. There was no one around me that had found success and was willing to help or share. Then, I thought about today's social media-driven world and how it is even harder to cut through the clutter with so many conflicting 15-second pieces of marketing advice that seem to create more confusion than clarity. From this, I found my answer. This class is for people like me, or like the person I was in my earlier years, when I knew I had the passion, the drive, and the gumption to make a big impact in the wedding industry and create financial success for my family, but I didn't know how to get anyone to notice my business. This class is for the motivated, the driven, and those who are excited to build a strong brand through the use of social media.

I have spent my career working to ensure that no one has to struggle their way to success. I want to be the teacher, guide, and mentor for you that I wished so badly to have in my own career. You will leave this course with a weight lifted from your shoulders, inspired to take your marketing strategy to the next level, and you’ll know exactly how to do it. You are not ALONE. I am coming to visit and I am bringing my strategies with me!

Simple strategies for creating video and photo content that won't consume your life. We are in the wedding world, which means we are too busy to be full-time content creators. We need it easy if it is going to get done. This session is priceless and you will not want to be late.

Video & Photo Capture: What to capture, when to capture and why to capture, and how to capture in a way that captivates and engages your audience

Editing: Painless procedures for producing like a pro without spending hours learning complicated new software applications 

Copywriting: Easy processes for finding the right words when posting

Tagging: Understanding what/who/when to tag to capitalize on the potential of your posts

Understanding the nuances of social media platforms to assure maximum targeted exposure. We're working smarter, not harder!

• Instagram: Identifying each layer of this application and the audience that consumes each space
• TikTok: Unveiling the rhythm and audience that makes this app tik(tok)
• Pinterest: Dissecting words and building beautiful visuals for an aesthetically pleasing performance that will attract attention organically
• Facebook/Meta: Looking back to the social roots and understanding the origins of the social media rhythms that connect with the wedding industry
• YouTube: Finding success in unexpected places by identifying your place within the vast collection of content

Before we can build a strong social media strategy for your brand, we have to define your voice, style, and aesthetic. If you already have a brand identity, bring it with you.

Color Theory: Pairing colors with your brand to send a message to your audience without saying a word

Word Association: Connecting the right words to your brand

Sounds: Collecting sound clips that tell your story

Style Clarity: Identifying the style that speaks to your ideal client experience

Brand Organization: Creating a place where your brand identity is easily accessible

 

Bring a bagged lunch. We have a lot to cover! This will be a working lunch (with a few fun midday assignments) that will make our afternoon sessions even more productive.

This part of the class is game-changing! I will guide you through the process of building a dynamic posting strategy using the lessons we focused on in the morning sessions. After this course, you will leave with a clear plan that is easy to start incorporating before the day even ends. If it is a social media strategy you feel like your business is missing, this is exactly the class you need to be in. Instagram: Strategy Complete. TikTok: Strategy Complete. Pinterest: Strategy Complete. Facebook/Meta: Strategy Complete.

YouTube: Strategy Complete.

You are reading this right! By the time this class ends you will have an organized strategy that is tailored to your business for all of the "BIG FIVE" social media platforms. Wave goodbye to the procrastination, wasted hours, and overwhelming frustration of trying to figure out a plan that never actually happens.

You will leave this class with:

• An in-depth understanding of each platform
• A concrete plan on how to deliver on your marketing using
• Easy-to-follow strategies for content planning, creation, and sharing
• The confidence to execute your marketing and grow your business

This Social Media Marketing Masterclass will lift the looming weight of social media off of your shoulders, give you your time back and ensure that your business is being seen by the clients who want what you have to offer.