Industry standards should not be industry secrets and struggling should not be a required stepping stone to reach success. My course, Beginner's Guide to Becoming a Wedding Florist, lifts the mysterious veil of floristry and teaches all the foundational basics of wedding design and business. It’s for the designers that want to skip the accidental overordering and underpricing and undercharging. The designers who aren’t sure how to accurately invoice for their time in set-up, delivery, or strike. For the designers who wrapped their first bouquets with duct tape and zip-ties (...that was me).

These things aren’t obvious at first, we all must learn the basics at some point in our careers. From marketing and advertising to proposals, pricing, and recipes, to the floral design repertoire must-haves, I am taking the most challenging pieces of the Wedding Floristry puzzle and solving them for you.

This course is a collection of years and years (and YEARS) worth of floral design tutorials and business coaching classes that I’ve taught, all curated in an organized, easy-to-follow video tutorial format. It's designed for flower lovers who are just dipping their toes in the garden, and for those who jumped in with full force but are now realizing they may have missed a step or two along the way.

If you want to make the leap from a desk job to a design table, this is where you start. If you're frustrated working for somebody else, if you want more control over your time and money, if you're longing to add beauty and creativity to your life; this is the course for you. It's time for you to turn your passion into a paycheck.

The only thing separating you from your floral dreams is a solid knowledge of the fundamentals: floral care, basic tools, how and where to purchase the product you need, and beginner floral design abilities under your belt!

This is on-demand training! Once the course is launched, you'll get lifetime access & unlimited replays, accessible at any time. You'll even have the opportunity to ask me (Sarah Campbell ) questions at any time, face-to-face! I will be with you every step of the way, from start to finish.

This course, Beginner's Guide to Becoming a Wedding Florist, includes the following modules:

• WELCOME
  This is where the blooming begins. Get a warm welcome from Sarah and dive in!
  
  
• YOUR BUSINESS
  Floral industry success requires a blossoming balance of business and blooms. Learn how to set up your business, explore your brand, create your website, set up social media, select suppliers, develop pricing, and organize it all!
  
  
• BOUQUETS
  Learn from over a dozen step-by-step video tutorials on creating a variety of bouquet styles, from spiral to cascading and everything in between. These hand-held beauties are often the center of attention, and yours are about to knock some socks off!
  
  
• CENTERPIECES
  Learn how to create eleven different centerpiece designs with step-by-step video tutorials covering a range of styles and price points. You will learn everything from classic low compote arrangements to effortless large-scale tall centerpieces.
  
  
• BOUTONNIERES & ACCESSORIES
  Follow step-by-step video tutorials to make an assortment of boutonnieres and accessories like flower crowns, corsage bracelets, and more! These little details of the wedding day are just important as bigger designs, as yours are about to be flawless.
  
  
• COUNTS SHEETS
  You will get 50+ flower count sheets for a blossoming plethora of bouquets and centerpieces. Each sheet has a professional photo of the design, what flower you’ll need, and how many!
  
  
• OUT-OF-THE-BOX
  As a wedding florist, you will get some out-of-the-box requests. A floating floral cloud? It’s easier than you think! This module provides introduction video tutorials for simple installations, shaped arrangements, and headpieces (and more) to experiment with.
  
  
• NEXT STEPS
  In this module, we'll bring together all you have learned and cover all the need-to-know foundations of marketing. We’ll discuss kickstarting your business, building an audience, launching your website, making industry connections, and even creating your first invoices and proposals.
  
  
• PROCESSING
  The first time I used Orchids for a wedding, they were all dead by the time I got to the venue. This is the module where I help you avoid mistakes like these! Processing flowers correctly is the key to big, beautiful, and lasting floral designs. Learn how to process an array of flowers in this video library.
  
  
• QUICK TIPS
  Cooking spray, milk crates, and chicken wire…oh my! This video library includes a variety of tips and tricks you will use throughout your career. Everything from soaking foam, to using floral glue is included (plus a few of my own personal favorite tidbits).
  
  

This is on-demand training! Once the course is launched, you'll get lifetime access & unlimited replays, accessible at any time. You'll even have the opportunity to ask me (Sarah Campbell ) questions at any time, face-to-face! I will be with you every step of the way, from start to finish.