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Fleurspace Contract Intrduction Campaign - 2 Phase

Fleurspace Contract Intrduction Campaign - 2 Phase

$10,000.00

Introduction Campaign 2 Phase

Phase 1 - Content CREATION 

Creating compelling content to share is the first step in a well-orchestrated introduction plan. To promote authenticity, the content created will be produced by Intrigue’s Social Media team with a casual “social media” style edit. GOAL: More freelancers & More spaces

– "Have you Seen" Video: $1,500

This video starts to plant the seeds of interest within the community about what FleurSPACE is doing.

– "Discovery" Video: $1,500

This video will tell Sarah's story of discovering FleurSPACE and being blown away by the ease of the site, and by the “outside the box” new way FleurSPACE is connecting Freelance Florists.

–  Web Walkthrough Video: $1,500

This video will show Sarah walking through the website, selecting a Freelancer and a space rental, showcasing the ease of the process and her excitement about the potential of seeing this in action.

– "Freelancer Interview" Video: $1,500

Interview with a designer who has worked with FleurSPACE and has a glowing experience to share. Even better if it is a designer who has also rented their space.

–  “Leadership” Video: $1,500

Interview with the founder discussing the “why” behind FleurSPACE and the opportunities this organization will provide.

1 “Recap” Video: $1,500

Sarah’s recap of the discovery of FleurSpace and the impact it has had. Playing up the companies quick growth and forecasting a prediction for the future.

VALUE: $9,000

All content will be licensed and available to FleurSPACE for 1 year from original posting date. Content to include video, photo, cellphone captures and outtakes.

Phase 2 - Content SHARE (1 of 2) 

Once the content is created, it is time to share it across multiple social media outlets for maximum exposure. Video and photo content will be paired to trigger multiple memory points and connect with viewers. Videos will be adjusted as needed to fit social trends and requirements.

*DATES are suggestions only and Intrigue will adjust based on reach patterns and perfromance to maximize the campaign. 

*Intrigue may chose to alter and add posts at the discrection of Sarah Campbell and Intrigue's internal marketing team. Any posts that are created outside of this list of deliverables will be at the sole discrection of Intrigue and FleurSpace will not be billed over and above this agreement without written approval.

1. "Have you Seen" (7/31/2026) Shared to:

  • INSTAGRAM - @intrigue_designs, 1 Reel = $1500

  • INSTAGRAM - @intrigue_designs, 1 Carousel = $1500

    • Collaborative Post with @intrigueteaches = $250

  • INSTAGRAM - @intrigueteaches, 4-6 Stories = $1500

  • META - Intrigue Teaches Community, 1 Conversation Starter = $600

2. "Discovery" (8/03/2026)  Shared to:

  • INSTAGRAM - @intrigue_designs, 1 Reel = $1500

  • INSTAGRAM - @intrigueteaches, 1 Reel + 1 Carousel (Video) = $3000

  • META - Intrigue Teaches Community, 1 Conversation Enhancer = $250

  • EMAIL Blast = $1800

3. "Walkthrough" (8/10/2026)  Shared to:

  • INSTAGRAM - @intrigueteaches, 1 Reel + 4-6 Story Posts (Video) = $3000

  • INSTAGRAM - @intrigueteaches, 1 Carousel = $1500

  • INSTAGRAM - @intrigue_designs, 4-6 Story Posts (Video) = $1500

Phase 2 - Content SHARE (2 of 2) 

4. "Leadership" (8/17/2026) Shared to:

  • INSTAGRAM - @intrigueteaches, 1 Reel = $1500

    • ($250 for collaboration post w/FleurSPACE & Intrigue Teaches)

  • INSTAGRAM - @intrigueteaches, 1 Carousel = $1500

  • INSTAGRAM - @intrigue_designs 1 Reel = $1500

  • META - Intrigue Teaches Community, 1 Conversation Starter = $600

  • EMAIL Blast - $1800

5. "Freelance" (8/25/2026) Shared to:

  • INSTAGRAM - @intrigueteaches, 1 Reel + 4-6 Story Posts = $3,000

  • INSTAGRAM - @intrigue_designs, 1-2 Stories

    • *This series of posts will direct the audience to @intrigueteaches for educational posts. = NO CHARGE

  • META - Intrigue Teaches Community , 1 Conversation Starter = $600

6. "Freelance" (9/02/2026) Shared to:

  • INSTAGRAM - @intrigueteaches, 1 Reel = $1500

  • ($250 for collaboration post w/FleurSPACE & Intrigue Teaches)

  • META - Intrigue Teaches Community, 1 Conversation Starter = $600

  • EMAIL Blast - $1800

Investment Summary

Total Campaign Value: $41,550

Investment

  • Phase 1: $9,000
  • Phase 2: $32,550

Promotional Discount: -$7,300 (Strategic Collaboration Credit APPROVED by SCC)

Total Investment Due

$34,250

Payment Schedule

Due Immediately (July 29): $10,000

Remaining Balance: $24,250

The remaining balance may be paid in installments or as a single payment, at FleurSpace's discretion, provided the balance is paid in full no later than January 29, 2027.

Performance Guarantee

This campaign is designed to introduce the FleurSpace brand to the Intrigue audience and generate significant awareness, excitement, and early adoption.

If, in Intrigue's reasonable judgment, the campaign fails to create substantial buzz around the FleurSpace brand, generate thousands of qualified impressions, and drive hundreds of new FleurSpace website sign-ups, Intrigue will waive the remaining campaign balance of $24,250.

This guarantee reflects Intrigue's confidence in its audience, marketing strategy, and ability to generate meaningful brand awareness for FleurSpace.