the insiders vault

LEARN WHENEVER YOU'RE READY
Unlock nearly two years of exclusive Insider education covering luxury floral design, branding, marketing, pricing, mechanics, client experience, and business strategy. Whether you're looking for inspiration or solving a specific challenge, your next lesson is always waiting.

RoadmaP

WELCOME TO INTRIGUE INSIDERS
Start here. Get an introduction to Intrigue Insiders, honest conversations about luxury weddings, and the essential resources to help you hit the ground running.

Floral design

ALTERNATIVE HANG POINTS

Mastering alternative hang points expands your creative possibilities and sets you apart as a professional who can tackle any logistical challenge with ease.

DESIGNING WITH LIMONIUM

Wwe’re diving into some fun design tutorials that you can use Limonium to bring some serious magic to your winter wedding designs.

FLORAL FOUNDATIONS REFRESH

Reconnect with your floral foundation, explore beginner-friendly tutorials, and share how you bring classic techniques to life.

PASSPORT TO PRETTY

We’re mastering the art of movement, turning studio showstoppers into travel-ready designs that arrive beautifully, and keeping it real about the true costs of destination weddings.

BUSINESS GROWTH

LEGACY CLIENTS

Legacy clients are repeat clients who hire you for various life celebrations over the years This module helps you identify, cultivate, and strengthen legacy client relationships.

LOCAL PR

Establish yourself as a local expert in luxury flowers by leveraging effective PR so you can generate word-of-mouth, embedding you deeply within your community’s luxury market.  

SUSTAINALBLE FLORAL SUCCESS

Learn how education, mindset shifts, and strategic positioning can transform a floral business. and fuel sustainable growth.

CREATIVE RESET

We’ll explore what it means to protect your creativity. You’ll redefine success beyond “busy,” learn to say no, reconnect with the joy of design, and set goals that are rooted in values, not hustle.

FLORAL CLARITY LAB

Recharge with reflection, refinement, and gentle preparation, so you step into the future, confident, and ready to build a beautiful month or year ahead. 

marketing & Branding

LUXURY BRANDING

A strong luxury brand is built on consistency, exclusivity, storytelling, and creating an emotional connection. Give your brand a polish to shine bright in the luxury floral world.

USING CANVA AS A LUXURY FLORIST

Learn how to use Canva to make your brand look polished, professional, and totally you.  

COPYWRITING MADE EASY

Explore how powerful words can help florists connect, tell their story, and sell their designs.

BRANDING AND WEB DESIGN PT. 1

We’ll explore how to align every part of your business (visuals, voice, and client experience) so your brand feels cohesive, confident, and high-end.

BRANDING AND WEB DESIGN PT. 2

Design a website that blooms with luxury, elegance, and your unique brand story.

SOCIAL MEDIA

Grow your following by building real connections. Spark interest, nurture relationships, and turn followers into a community that trusts and loves your brand.