Cart 0

ABOUT THIS COURSE...

Industry standards should not be industry secrets and struggling should not be a required stepping stone to reach success. My course, Beginner's Guide to Becoming a Wedding Florist, lifts the mysterious veil of floristry and teaches all the foundational basics of wedding design and business. It’s for the designers that want to skip the accidental overordering and underpricing and undercharging. The designers who aren’t sure how to accurately invoice for their time in set-up, delivery, or strike. For the designers who wrapped their first bouquets with duct tape and zip-ties (...that was me).

These things aren’t obvious at first, we all must learn the basics at some point in our careers. From marketing and advertising to proposals, pricing, and recipes, to the floral design repertoire must-haves, I am taking the most challenging pieces of the Wedding Floristry puzzle and solving them for you.

This course is a collection of years and years (and YEARS) worth of floral design tutorials and business coaching classes that I’ve taught, all curated in an organized, easy-to-follow video tutorial format. It's designed for flower lovers who are just dipping their toes in the garden, and for those who jumped in with full force but are now realizing they may have missed a step or two along the way.

If you want to make the leap from a desk job to a design table, this is where you start. If you're frustrated working for somebody else, if you want more control over your time and money, if you're longing to add beauty and creativity to your life; this is the course for you. It's time for you to turn your passion into a paycheck.

The only thing separating you from your floral dreams is a solid knowledge of the fundamentals: floral care, basic tools, how and where to purchase the product you need, and beginner floral design abilities under your belt!

This is on-demand training! Once the course is launched, you'll get lifetime access & unlimited replays, accessible at any time. You'll even have the opportunity to ask me (Sarah Campbell ) questions at any time, face-to-face! I will be with you every step of the way, from start to finish.


Turn Your Passion into a Paycheck!

Join me for this course focused exclusively on BEGINNER FLORAL DESIGN and BUSINESS BUILDING.

PURCHASE HERE:

Sold out

What You'll Get When You Enroll

This course, Beginner's Guide to Becoming a Wedding Florist, includes the following modules:

  • WELCOME
    This is where the blooming begins. Get a warm welcome from Sarah and dive in!

  • YOUR BUSINESS
    Floral industry success requires a blossoming balance of business and blooms. Learn how to set up your business, explore your brand, create your website, set up social media, select suppliers, develop pricing, and organize it all!

  • BOUQUETS
    Learn from over a dozen step-by-step video tutorials on creating a variety of bouquet styles, from spiral to cascading and everything in between. These hand-held beauties are often the center of attention, and yours are about to knock some socks off!

  • CENTERPIECES
    Learn how to create eleven different centerpiece designs with step-by-step video tutorials covering a range of styles and price points. You will learn everything from classic low compote arrangements to effortless large-scale tall centerpieces.

  • BOUTONNIERES & ACCESSORIES
    Follow step-by-step video tutorials to make an assortment of boutonnieres and accessories like flower crowns, corsage bracelets, and more! These little details of the wedding day are just important as bigger designs, as yours are about to be flawless.

  • COUNTS SHEETS
    You will get 50+ flower count sheets for a blossoming plethora of bouquets and centerpieces. Each sheet has a professional photo of the design, what flower you’ll need, and how many!

  • OUT-OF-THE-BOX
    As a wedding florist, you will get some out-of-the-box requests. A floating floral cloud? It’s easier than you think! This module provides introduction video tutorials for simple installations, shaped arrangements, and headpieces (and more) to experiment with.

  • NEXT STEPS
    In this module, we'll bring together all you have learned and cover all the need-to-know foundations of marketing. We’ll discuss kickstarting your business, building an audience, launching your website, making industry connections, and even creating your first invoices and proposals.

  • PROCESSING
    The first time I used Orchids for a wedding, they were all dead by the time I got to the venue. This is the module where I help you avoid mistakes like these! Processing flowers correctly is the key to big, beautiful, and lasting floral designs. Learn how to process an array of flowers in this video library.

  • QUICK TIPS
    Cooking spray, milk crates, and chicken wire…oh my! This video library includes a variety of tips and tricks you will use throughout your career. Everything from soaking foam, to using floral glue is included (plus a few of my own personal favorite tidbits).

This is on-demand training! Once the course is launched, you'll get lifetime access & unlimited replays, accessible at any time. You'll even have the opportunity to ask me (Sarah Campbell ) questions at any time, face-to-face! I will be with you every step of the way, from start to finish.


Pricing Plans Available

You'll have the ability to make 4 monthly installments using ShopPay or use Paypal financing at check out!

 

PURCHASE HERE:

Sold out


It started 15 years ago…I was a young wedding planner, and I was STRUGGLING.

My name is Sarah Campbell, the founder and owner of Intrigue Designs and Intrigue Teaches. If you’ve seen me before, it was likely on Netflix, touring the country teaching floral design workshops and wedding business courses, or from your local news/favorite podcast!

I’m known for my big smile, bubbly personality and lush, over-the-top designs.

I spend most of my time as a leader of floral industry education, always-on-the-go, travelling the world building huge floral installations! But, don’t let me fool you into thinking I've always known how to do what I do, I can assure you that is not the case!

It has taken years of hard work to transform my business into the powerhouse it has become.

It started 15 years ago…I was a young wedding planner, STRUGGLING to navigate my way through the wedding and event industry.

With 2 young and active kids, my days were full of hustle and bustle. With the constant shuffle between soccer practice, the horse barn, and everything else that family required, I was still focused on building my business, but something was missing.

I had been surviving as a wedding planner, but I was getting exhausted dealing with all of the little details. I was at my happiest when I was playing with flowers. I could feel myself come to life when there were blooms in the room. I wasn’t supposed to be doing timelines and booking vendors, I was supposed to be crafting centerpieces!

When creating this course, I took a journey back to that moment, the moment I realized I had to make a change. This course is compiled of all the floral design tutorials and business modules that I wish someone had given me in my first week building a wedding floral business.

I understand the challenges.   And that's why I created this course. It's made for real florists, people just like you.


Pricing Plans Available

You'll have the ability to make 4 monthly installments using ShopPay or use Paypal financing at check out!

 

PURCHASE HERE:

Sold out